With four children total, I’ve had my share of car seats. LOTS of them. Ones that grow with you, ones that are extended backed boosters, and just boosters in general. I consider myself pretty fluent in car seats. However, there is always that small voice that questions whether or not you’re doing everything you can for the safety of your child. What with safety standards changing (for good – right?) every couple of years, it’s hard to know from one child to the next.
That’s why Britax is teaming up with Lexus dealerships around the country to help ease some of that worry!
Parents and caregivers want to know that they’re doing everything they can to protect their family, especially on the road. For the entire month of September, Britax Child Safety, Inc., the leader in child passenger safety technology and U.S. manufacturer of premium car seats, is excited to announce that they are joining Lexus to host events at dealerships in seven cities across the country during Child Passenger Safety Week (September 17-23, 2017). The goal of these events is to educate parents and caregivers on infant car seat safety and show support as they enter a new stage of life with a newborn.
The #TestDriveParenthood program is intended for growing families who are making several new purchases as they prepare to bring baby home, which include a reliable infant car seat and a family-friendly vehicle. Offering parents a combination of premium quality, safety and style, Britax and Lexus want to provide new families peace of mind that their children are protected on the road. Brand representatives will be on hand at the select dealerships to walk attendees and media through proper car seat installations, discuss key car seat and vehicle features and provide helpful child passenger safety tips.
Road injuries are the leading cause of unintentional deaths to children in the United States.
“Britax understands the immense pressure placed on new parents today as they try to navigate what can seem like an overwhelming amount of baby safety information. By hosting these events with Lexus, another brand known for safety and innovation, we hope to educate new parents in a way that is convenient and supportive to them,” said Kelly Thomas, Britax brand manager “Recent studies have found that three out of four children ride in car seats that are either installed or used incorrectly. Britax and Lexus aim to arm parents and caregivers with the knowledge they need to make sure their children are secured correctly in the right car seats for their stage and that the car seats are installed correctly in an appropriate vehicle.”
On Tuesday, September 19th, you can join ME while I’m out at the Woodfield Lexus located at 350 E. Golf Road in Schaumburg, IL. The event starts at 11 am, and you can test out your car seat knowledge AND make sure that you’re installing things properly in every type of vehicle situation you’ll be in! Below are all of the #TestDriveParenthood Lexus locations around the country. If you’re not in the Chicago area, don’t worry! There may be a location near you!
#TestDriveParenthood Event Locations
- Tuesday, September 19 @ 11 A.M. – 2 P.M.
- Wednesday, September 20 @ 11 A.M. – 2 P.M.
- Thursday, September 21 @ 11 A.M. – 2 P.M.
“These events align with our Lexus Difference program, an initiative in which our dealerships strive to build stronger connections and provide meaningful engagement opportunities in their local communities to grow appeal with women and millennials,” said Peggy Turner, Vice President of Lexus Retention and Customer Services. “We want to speak directly to new parents and go the extra mile to provide them support as they expand their families. We hope that they feel that Lexus dealerships are a place they can go not just to purchase a new vehicle, but somewhere they can feel comfortable and supported as they move through different stages of life.”
Want to win one of eight (8) Britax Endeavours infant car seats? How to enter:
Must be 18 or older to enter, US addresses only. No purchase is necessary to win. Void where prohibited. Must fill out Rafflecopter form.
Britax is Raising the Bar on Infant Safety with the Endeavours Infant Car Seat
Britax recently announced their newest arrival, the Britax Endeavours Infant Car Seat, which includes a steel Anti-Rebound Bar (ARB) for extra rear-facing protection and a European Belt Guide that provides a safe, easy installation without the base. Starting with the very first ride home, Britax provides peace of mind throughout the journey of parenthood. With the addition of the Endeavours, the Britax line of infant and convertible car seats offers the ultimate in rear-facing safety.
The Britax Endeavours infant car seat (MSRP: USD $299.99) is designed, engineered, tested and built in the United States at Britax Child Safety, Inc. Americas Headquarters in Fort Mill, S.C. The Endeavours infant seat is currently available at buybuy BABY and select specialty retailers and will continue to be released to on-line and mass retailers this fall.
To learn more about child passenger safety and Britax, please visit us.Britax.com, and join in the conversation using the hashtag #TestDriveParenthood or visiting Britax on Instagram, Facebook, and Twitter.