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Cheer On Reading with General Mills

Cheer On Reading with General Mills

There is nothing that makes me happier than books. Looking at little people read is a great joy, and with the Cheer on Reading literacy program by Cheerios, children can get a great breakfast, and a great book to boot! I loved being able to read at the table in the mornings while eating breakfast before school. I know that lots of parents don’t like it, but my Mor Mor baby (my mom) encouraged us to stretch our brains through reading. 

I love seeing the twizzlers and the ladybug vie for a book in the mornings while we are going through our breakfast routine. The books that come along in the specially marked boxes of Cheerios also come with activities that can be completed in conjunction with the books. 

This year, Cheerios™ is celebrating the 12th Anniversary of their commitment to literacy through such programs as Cheerios Cheer On Reading and Spoonfuls of Stories™. Cheerios created the program in 2003 to help get books into kids’ hands and encourage parents and kids to read together. There are also reading and writing activities on the backs of the boxes of cereal as well. You no longer have to worry about one person reading the back of the cereal box and not sharing. EVERYONE can participate AND expand their minds and vocabulary while they’re at it. 

Look for specially-marked packages of original Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, and Apple Cinnamon Cheerios for in-pack storybooks for children ages 2 to 8 years-old, specially printed in both English and Spanish. This year’s book offerings from Cheerios – all by Simon & Schuster Children’s Publishing – are:

  • “That’s What I’d Do” by Jewel
  • “Bear Says Thanks” by Karma Wilson
  • “1-2-3 Peas” by Keith Baker
  • “Chicks Run Wild” by Sudipta Bardhan-Quallen
  • “Please, Baby Please” by Spike Lee & Tonya Lewis Lee
  • …and returning favorite “Jump!” by Scott M. Fischer

And for the second year in a row, Cheerios will also feature a chapter book for older readers inside specially-marked boxes of Honey Nut Cheerios. This year’s book, “Phineas L. MacGuire…Gets Cooking,” was written for exclusive release in Cheerios boxes by Frances O’Roark Dowell, author of the “Phineas” series. The book is written in three parts so there are three to collect.

Are you a breakfast reader? If so, do you share that characteristic with your children? 

The information and prize pack have been provided by General Mills through Platefull Co-Op.

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Friday 7th of August 2015

Cheer On Reading with General Mills


Thursday 15th of May 2014

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