Britax Invites Parents to #TestDriveParenthood in Collaboration with Lexus ::GIVEAWAY::

With four children total, I’ve had my share of car seats. LOTS of them. Ones that grow with you, ones that are extended backed boosters, and just boosters in general. I consider myself pretty fluent in car seats. However, there is always that small voice that questions whether or not you’re doing everything you can for the safety of your child. What with safety standards changing (for good – right?) every couple of years, it’s hard to know from one child to the next. 

That’s why Britax is teaming up with Lexus dealerships around the country to help ease some of that worry! 

Britax Endeavors #TestDriveParenthood

Parents and caregivers want to know that they’re doing everything they can to protect their family, especially on the road. For the entire month of September, Britax Child Safety, Inc., the leader in child passenger safety technology and U.S. manufacturer of premium car seats, is excited to announce that they are joining Lexus to host events at dealerships in seven cities across the country during Child Passenger Safety Week (September 17-23, 2017). The goal of these events is to educate parents and caregivers on infant car seat safety and show support as they enter a new stage of life with a newborn.  

The #TestDriveParenthood program is intended for growing families who are making several new purchases as they prepare to bring baby home, which include a reliable infant car seat and a family-friendly vehicle. Offering parents a combination of premium quality, safety and style, Britax and Lexus want to provide new families peace of mind that their children are protected on the road. Brand representatives will be on hand at the select dealerships to walk attendees and media through proper car seat installations, discuss key car seat and vehicle features and provide helpful child passenger safety tips.

“Britax understands the immense pressure placed on new parents today as they try to navigate what can seem like an overwhelming amount of baby safety information. By hosting these events with Lexus, another brand known for safety and innovation, we hope to educate new parents in a way that is convenient and supportive to them,” said Kelly Thomas, Britax brand manager “Recent studies have found that three out of four children ride in car seats that are either installed or used incorrectly. Britax and Lexus aim to arm parents and caregivers with the knowledge they need to make sure their children are secured correctly in the right car seats for their stage and that the car seats are installed correctly in an appropriate vehicle.”

On Tuesday, September 19th, you can join ME while I’m out at the Woodfield Lexus located at 350 E. Golf Road in Schaumburg, IL. The event starts at 11 am, and you can test out your car seat knowledge AND make sure that you’re installing things properly in every type of vehicle situation you’ll be in! Below are all of the #TestDriveParenthood Lexus locations around the country. If you’re not in the Chicago area, don’t worry! There may be a location near you! 

#TestDriveParenthood Event Locations

“These events align with our Lexus Difference program, an initiative in which our dealerships strive to build stronger connections and provide meaningful engagement opportunities in their local communities to grow appeal with women and millennials,” said Peggy Turner, Vice President of Lexus Retention and Customer Services. “We want to speak directly to new parents and go the extra mile to provide them support as they expand their families. We hope that they feel that Lexus dealerships are a place they can go not just to purchase a new vehicle, but somewhere they can feel comfortable and supported as they move through different stages of life.”

Britax Endeavors #TestDriveParenthood

 

Want to win one of eight (8) Britax Endeavours infant car seats? How to enter:

a Rafflecopter giveaway

Must be 18 or older to enter, US addresses only. No purchase is necessary to win. Void where prohibited. Must fill out Rafflecopter form.

Britax is Raising the Bar on Infant Safety with the Endeavours Infant Car Seat

Britax recently announced their newest arrival, the Britax Endeavours Infant Car Seat, which includes a steel Anti-Rebound Bar (ARB) for extra rear-facing protection and a European Belt Guide that provides a safe, easy installation without the base. Starting with the very first ride home, Britax provides peace of mind throughout the journey of parenthood. With the addition of the Endeavours, the Britax line of infant and convertible car seats offers the ultimate in rear-facing safety.

The Britax Endeavours infant car seat (MSRP: USD $299.99) is designed, engineered, tested and built in the United States at Britax Child Safety, Inc. Americas Headquarters in Fort Mill, S.C. The Endeavours infant seat is currently available at buybuy BABY and select specialty retailers and will continue to be released to on-line and mass retailers this fall.

To learn more about child passenger safety and Britax, please visit us.Britax.com, and join in the conversation using the hashtag #TestDriveParenthood or visiting Britax on Instagram, Facebook, and Twitter.

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21 Comments

  • Reply
    Sarah
    September 14, 2017 at 8:20 am

    The steel frame, for sure!!!

  • Reply
    Sarah
    September 14, 2017 at 8:23 am

    In the US. Thank you for that Britax!
    Sarah recently posted..Maryland Crab Soup Made With Old BayMy Profile

  • Reply
    Heather Durdil
    September 14, 2017 at 9:27 am

    I think this is a great event for new parents and while it doesn’t say it in there, I think that if one were closer to me I would attend as a grandparent. Things have changed in the twenty years since my youngest was born with car seats and laws. I spend a lot of time with my granddaughter in my vehicle and my daughter installs the car seat for me, but I need to be better educated about why so I can do it myself and feel confident I am doing it right.

  • Reply
    Mimi
    September 14, 2017 at 4:28 pm

    I have got to tell you, things have changed so much from the time my kids were little! If I had a little one in the house again I’d have much to learn. I’m glad Britax is making sure their products are up to par.
    Mimi recently posted..Visiting Magic Kingdom – Walt Disney World Day 2My Profile

  • Reply
    Kristi
    September 15, 2017 at 4:16 am

    Car seat safety is important not just for new parents for friends, family of kids. Never know when an emergency will come up or when you need to help out with kids. Important to know some of the car seat basics.

  • Reply
    valmg @ Mom Knows It All
    September 15, 2017 at 9:21 am

    Having a durable and safe car seat is so important! I don’t recall Britax making car seats when my boys were young but I have heard they’re great from newer parents.

  • Reply
    Stefanie
    September 15, 2017 at 10:47 am

    Wow! What a great event. I love Britax Car Seats and love they are always ranked as some of the best!

  • Reply
    Jaclyn Anne
    September 15, 2017 at 1:32 pm

    I have a Britax car seat for my little guy and I love it. It is so important to have a safe car seat, which is why I got a Britax!

  • Reply
    Adanna
    September 19, 2017 at 11:25 am

    I’m back to needing an infant car seat again and I’m really pleased with all of the new safety features most of the car seats now have.

  • Reply
    Britax Endeavours Car Seat Giveaway | Just Sweep
    September 20, 2017 at 12:00 pm

    […] CLICK TO ENTER THIS GIVEAWAY! –> […]

  • Reply
    Brynn Dexter
    September 20, 2017 at 10:28 pm

    The steel frame feature!

  • Reply
    Brynn Dexter
    September 20, 2017 at 10:28 pm

    In the US

  • Reply
    Brynn Dexter
    September 20, 2017 at 10:28 pm

    So important to have the double layer impact protection especially with newborns

  • Reply
    Jessica Hall
    September 22, 2017 at 10:30 pm

    What a great giveaway. Little Miss could really use the car seat to go with our Britax stroller. Love the steel frame feature.

  • Reply
    Jessica Hall
    September 22, 2017 at 10:30 pm

    They’re made in the USA
    Jessica Hall recently posted..#StyleUp4School With OshKosh B’GoshMy Profile

  • Reply
    Jennifer H.
    September 29, 2017 at 4:03 pm

    I like that the anti-rebound bar reduces rebound rotation by up to 30%.

  • Reply
    John H.
    September 29, 2017 at 5:16 pm

    I like the click & Go system allows you to pair the car seat with any Britax single stroller for a customized travel system.

  • Reply
    Maria B
    September 30, 2017 at 6:35 am

    I love the double layer protection on this car seat.

  • Reply
    Nancy
    September 30, 2017 at 4:37 pm

    I like that it exceeds federal car seat standards and that the anti-rebound bar reduces rebound rotation by up to 30% in the event of a crash.

  • Reply
    Nancy
    September 30, 2017 at 4:39 pm

    Over 90% of Britax car seats are made in the company’s Fort Mill, South Carolina headquarters, just outside of Charlotte, NC.

  • Reply
    Nancy
    September 30, 2017 at 4:40 pm

    The Endeavours infant car seat is designed for safety and mobility

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